Brand Overhaul

In collaboration with Creative Director James Devogelear, a team of Art Directors, and the award-winning studio Scholar, I helped lead Topstep’s 2026 brand refresh across visual identity, messaging, and digital experience.

My contributions included the evolution of sub-brands such as TopstepTV and Topstep Brokerage, along with the development of Topstep Training Camp – the company’s first educational content platform – which I helped ideate, direct, and produce.

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As Art Director of TopstepTV, I helped transform the show’s visual identity into a more polished, trustworthy, and contemporary brand experience within the crowded world of online trading content.

The goal was not only to improve consistency across broadcast and social platforms, but to create a visual language that reinforced TopstepTV’s educational mission and distinguished it from the noise of the broader trading space. Alongside developing the show’s creative direction, I personally executed dozens of custom live graphics, motion packages, and on-air assets for daily production.

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Topstep Training Camp is the company’s first comprehensive, entry-level education series designed to introduce new day traders to core concepts, workflows, and best practices.

I directed, storyboarded, and developed motion graphics for over 60 videos across the program, shaping both the visual language and instructional flow of the course. Internal performance data indicates that traders who complete Training Camp demonstrate a 75% higher retention rate on the Topstep platform.