Oscar Mayer

For BuzzFeed’s 2019 Oscar Mayer campaign, I helped lead the ideation and execution of a 60-piece animated social program designed for cross-platform distribution. The project required scalable assets across multiple aspect ratios while maintaining a cohesive visual system and consistent color grading.

I contributed to monthly concept development centered around cultural moments and seasonal events, provided creative direction throughout production, and personally executed 10 final animations.