Branded Content Studio

Between 2022 and 2023, BuzzFeed launched its internal Branded Content Studio (BCS), requiring a cohesive visual identity that could communicate the studio’s creative capabilities to prospective clients. In collaboration with designers Charlotte Gomez and Ryan Pattie, we developed a bold and flexible brand system that unified the studio’s visual language across presentations, motion assets, and promotional materials.

I led the development and direction of all animated and video content, helping define the studio’s use of 3D illustration, motion graphics, and graphic pattern systems as core elements of the identity.